Caffetteria Cafe & The Mixx

Jo Marie Scaglia owns and operates Caffetteria, an Italian-inspired cafe focused on made-from-scratch home cooking, and The Mixx, a healthy fast-casual staple in KC. Both concepts were doing well with their niche of young families and Gen X adults, but they wanted to both keep up and level up. They needed to stay competitive with interesting and creative ways to reach a broader audience and get more diners through the door.

They called us because of our impressive track record with digital media and marketing and our established pulse on the Kansas City restaurant and hospitality scene. We got to work on clarifying their copy and visual design, articulating foundational content pillars and igniting influencer campaigns for over 1000% growth in their impressions and engagements and a steady 10% in audience growth within their first year.

What started out as a three-month social media management role turned into a full-blown marketing partnership that lasted for more than two years.

Services

Social Media Management
Content Creation
Influencer Strategy
Graphic Design
Menu Consulting (Mixx, August 2019)

Impact

Full-service client from July 2022 to January 2024
Impression and engagement growth of over 1000% during our first year of partnership
Grew the audience 10% in the first year of working together
Partnered with influencers to bring in 40% more reach across Instagram
The top 50 highest-performing posts on Instagram and TikTok have been created and distributed by our team