Hemma Hemma

Founder and chef, Ashley Bare, had one vision: to make young professionals, busy parents and hustling adults feel right at home without all the stress of cooking at home. In 2022, she opened a multi-faceted space that includes a bodega with a coffee bar and marketplace, an instructional kitchen, an elevated meal delivery service, and a dine-in cafeteria-style restaurant.

She called on us because we’d already accelerated and accomplished so much with her socials as a chef before she shifted into becoming the founder of a buzzing and communal gathering hall. We were also well-known and up-to-speed on the Kansas City restaurant scene, so she could be completely confident in us launching an exciting new brick-and-mortar.

We centered content on connection around a dinner table, differentiated HH’s unique approach to food theory and ingredient sourcing while offering education on all that HH has to offer. The day of our soft launch, we received over 350 story mentions and feed tags, and in the soft launch month overall, we gained over 2,500K followers, reached 19,873K accounts and 2,630K account engagements.

Services

Social Media Management
Content Creation
Email Marketing
Graphic Design

Impact

Client since October 2020
Grew Instagram following from 0 to over 9K and counting
Brick and mortar opening covered by @inkansascitymag, @kansascitymagazine, @thekctoday, @thepitchkc, and more
Reached over 25K accounts during the week of opening
Received over 350 story mentions and over 10 tagged feed posts during the week of opening
Sold out over 15 Cooking Classes in the first four months of opening
Sold out our first Galentine’s Event with over 20 vendors and 150 guests
Reached over 30K views, 1800 likes, 330 shares, and 100 saves, on our trending reel explaining Hemma Hemma’s offerings
Averaged above 50% Open Rate in biweekly promotional emails